At EICMA (the world exhibition of motorcycling) in 2011 Motomorphosis was presented to the general public. During the most important event in the world dedicated to the two wheels, loads of people, of all ages, approached with pleasure and positivity the issues that Motomorphosis promoted.
Being there and presenting the startup of the project was the most important and best choice Motomorphosis was able to take in order to formalize the path and begin to highlight the claim of the association: "Turn your mind on, use your hands.”
Motomorphosis has promoted initiatives aimed at raising awareness of road safety through the support and involvement of institutions, partners, drivers, VIPs and personalities.
Around the playful contest "Turn your mind on, use your hands" there is a publishing plan and awareness to social issues highlighted in the statute of the Association (education / safety / mobility) that will be shared with the Police and will be communicated and issued through mailing lists, newsletters and activities in schools and universities and also shared with institutions and supporters partners.
In conjunction with the motoparade, an auction (also online) will allow Motomorphosis to allocate to different non-profit associations the sales gains.
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